Real estate agent · London, Ontario

Your Realtor in London, Ontario

I'm Eric Cassidy, a Realtor with Royal LePage Triland Realty, Brokerage. I help people buy and sell homes in London and nearby communities, with honest pricing based on recent local sales and one Realtor on your file from the first call to closing day. I have lived and worked in London for over 10 years.

Book a free consult What's my home worth?
Prefer to talk now? Call me at (519) 871-4536
Eric Cassidy, London, Ontario Realtor, reviewing recent home sales to price a listing
★★★★★ I’d highly recommend Eric to anyone looking for a reliable and trustworthy realtor. Uttanshu Patel · Google review
  • 5.0Google reviews
  • 100+Real estate transactions
  • $75M+In sales
  • 10+Years in London
  • Royal LePageTriland Realty, Brokerage
Eric Cassidy working on a client file in his London, Ontario office
Finding a good Realtor

What makes a good Realtor in London, Ontario

Most people compare two or three real estate agents before they hire one. These are the standards I hold myself to, and the ones you should expect from any agent you hire.

  • Honest pricing

    Prices and offers are based on what has actually sold near you, not on what you want to hear.

  • Local expertise

    London streets, schools and neighbourhoods I know firsthand, plus current LSTAR market data.

  • Nothing missed

    Conditions, deadlines, lawyer, lender and inspector: I track every detail through closing.

  • One Realtor, start to finish

    You deal with me directly, not a team. Straight answers, in writing when it matters.

Selling and buying

A real estate agent for buying and selling in London

Whether you are selling, buying or doing both at once, the plan starts with your goals and your timing.

Eric Cassidy preparing a London, Ontario living room for listing photos
For sellers

Sell for the right price

  • A pricing review built from recent sales near your home
  • A prep and staging list so your home shows at its best
  • MLS® listing, photos, marketing and showings
  • Offer review and negotiation, with every term explained
  • Conditions, paperwork and deadlines handled through closing
Get my home value
How I sell homes in London, Ontario
Eric Cassidy showing a home to buyers in London, Ontario
For buyers

Buy the right home

  • A clear plan for budget, must-haves and neighbourhoods
  • New MLS® listings sent to you as soon as they match
  • Viewings with an honest read on condition and value
  • Offer strategy based on recent comparable sales
  • Inspection, financing and closing steps kept on schedule
Search London homes
How I help buyers in London, Ontario
Comparing real estate agents

Interviewing Realtors? Here is what I bring

Say you plan to sell this spring and you have booked three agents to come through your home. This is what you get from me at that first meeting, so you can compare like with like.

Book your listing consult

  • Your price, with the evidence

    The recent sales I would compare your home to, and why each one is higher or lower than yours.

  • A prep list in order

    What to fix, what to leave, and what buyers in your area are likely to notice first.

  • A written marketing plan

    Photos, listing copy, showings and how I will handle offers, including if more than one arrives.

  • Every cost in writing

    Commission, HST and closing costs explained before you sign, so you can estimate what you will net.

  • How I will keep you posted

    When you will hear from me, what I will report after showings, and how to reach me directly.

How to choose a Realtor

Questions to ask a Realtor before you hire them

Ask every real estate agent you interview the same questions, including me. Their answers show you who the best Realtor is for your move.

  • Are you registered with RECO?

    Every real estate agent in Ontario must be registered with the Real Estate Council of Ontario. Check any agent on RECO's public register before you sign.

  • Which brokerage are you with?

    Your agreement is with the brokerage, not just the agent. I am with Royal LePage Triland Realty, Brokerage, 240 Waterloo St, London.

  • How will you price my home?

    A good listing agent shows you the recent sales behind the number. A price without evidence is a guess.

  • What is your marketing plan?

    Ask for it in writing: photos, MLS® listing, showings, open houses and how multiple offers will be handled.

  • What are your Realtor fees?

    Commission is negotiable in Ontario. Ask for the total, how it is shared with the buyer's agent and what is included, in writing.

  • Will I deal with you or a team?

    Some agents hand clients to a team. With me, you deal with me from the first call to closing day.

  • How will you keep me updated?

    Agree on how often you will hear from your agent, after showings and offers, and how fast they reply.

  • Can I see your reviews and recent sales?

    The best real estate agents have Google reviews from real clients and recent sales in neighbourhoods like yours.

More on this: how to choose a real estate agent in London and what to look for in the best Realtors in London.

5.0 Google reviews

Reviews from my London real estate clients

Read more reviews See them on Google
★★★★★

“Would highly recommend him to anyone buying or selling as it’s very hard to find someone to trust but we felt like he was different than the others we had met with!”

Aleah Wood · Google review
★★★★★

“His communication is consistently top-notch, and you can always trust that he has your best interests at heart.”

Tyler Campbell · Google review
★★★★★

“Eric knows the market very well, he priced my home right, and it sold within a few days.”

Renee Kelly · Seller
★★★★★

“He was incredibly patient with us, took the time to really understand what we were looking for, and never made us feel pressured into making a decision.”

Jack Molinari · First-time buyer
★★★★★

“At every step in the decision-making process, we felt equipped, heard, and respected.”

Winnie dela Cruz · Google review
★★★★★

“From helping us sell our house to finding us our dream home the whole process with Eric has been nothing but top notch.”

Jason Fischer · Sold and bought
★★★★★

“If you want someone fighting for every one of your dollars while being forthright with you. Deal with Eric, you will not be disappointed.”

Brett Michaels · Google review
Where I work

London neighbourhoods and nearby communities

I help buyers and sellers across London, Ontario and the surrounding area. Each guide covers housing, schools, amenities and current listings.

Realtor FAQ

Choosing the best Realtor in London, Ontario

Straight answers to what people ask before they hire a real estate agent. Have another question? Call me at (519) 871-4536.

How do I find the best Realtor in London, Ontario?
Interview two or three local agents, check that each one is registered with RECO, read their Google reviews and ask to see their recent sales in your neighbourhood. The best Realtor for you is the one who can show you evidence, not just promises. When you interview me, I bring the recent sales I would use to price your home, a written plan and every cost in writing. I have 5.0 Google reviews, 100+ real estate transactions and over $75 million in sales, and I have lived and worked in London for over 10 years.
Who are the top real estate agents in London, Ontario?
There is no official ranking of real estate agents in London, so judge them on what you can verify: Google reviews from real clients, recent sales in your area, their brokerage and how they communicate. Sales volume alone does not tell you how an agent will treat your file. My clients mention honest pricing, patience and communication in their reviews, and you deal with me directly, not a team.
What questions should I ask a Realtor before hiring them?
Ask if they are registered with RECO, which brokerage they work with, how they will price or value your home, what their marketing plan is, what their fees are and what is included, who you will deal with day to day, and how often they will update you. I answer every one of these in writing at our first meeting, so you can compare agents fairly.
How much are Realtor fees in Ontario?
Realtor commission in Ontario is negotiable; there is no standard rate. The listing agreement sets the total commission and how it is shared with the buyer's agent, and 13% HST is added on top. Before you sign anything, I show you the commission, HST and your other closing costs so you know what you will net. You can also estimate it yourself with my net proceeds calculator.
Who pays the Realtor fees when you buy a house in Ontario?
In most Ontario resales, the seller pays the commission set in the listing agreement, and part of it goes to the buyer's brokerage. Buyers sign a buyer representation agreement that states how their agent is paid, including what happens if the seller offers less. When I work with buyers, I explain this agreement line by line before you sign it.
What does a Realtor do for a buyer?
A buyer's agent finds homes that fit your budget and needs, books viewings, prices homes using recent comparable sales, writes and negotiates your offer, and guides you through conditions like financing and inspection until closing. For my buyers, that also means new MLS® listings sent as soon as they match and an honest read on condition and value at every viewing.
What does a Realtor do for a seller?
A listing agent prices your home from recent sales, prepares it for photos and showings, markets it on MLS®, handles showings and offers, negotiates the best terms and manages conditions through closing. My focus for sellers is honest pricing from the start, backed by recent sales, so your home reaches the right buyers when it is newest on the market.
Do I need a Realtor to buy or sell a house in Ontario?
No, it is not required by law. A Realtor gives you MLS® exposure and market data, pricing based on recent sales, negotiation, and one person coordinating the lawyer, lender, inspector and deadlines. If you are unsure, I am happy to walk you through what I would do for your situation before you decide.
What is the difference between a Realtor and a real estate agent?
In Ontario, anyone who trades in real estate for others must be registered with RECO. A Realtor is a registered real estate professional who is also a member of the Canadian Real Estate Association (CREA). I am a Realtor with Royal LePage Triland Realty, Brokerage, in London.
Can you help me buy and sell at the same time?
Yes. I plan the timing of both so your sale and purchase line up. We look at options such as an offer conditional on the sale of your home, bridge financing with your lender, or selling first. The right order depends on the market and your finances, and we decide it together before you make either move.
What areas of London, Ontario do you serve?
All of London and nearby communities, including Byron, Hyde Park, Lambeth, Masonville, Oakridge, Old North, Sunningdale, Wortley Village, Kilworth and Komoka, as well as St. Thomas and the surrounding area.
Eric Cassidy handing house keys to new homeowners in London, Ontario
Start with a conversation

Looking for a Realtor in London?

Tell me what you are planning. I will give you an honest read on price, timing and next steps, with no pressure to sign anything.

Book a free consult Call (519) 871-4536

Eric Cassidy, Realtor · Royal LePage Triland Realty, Brokerage · 240 Waterloo St, London, ON N6B 2N4 · 519-672-9880
eric@cassidyrealestate.ca