Eric Cassidy.
Full attention.
Nothing missed.
REALTOR® with Royal LePage Triland Realty who has lived and worked in London for over 20 years. I handle every part of your move personally — pricing, marketing, negotiation and every detail through closing — with dedicated admin support behind the scenes, so you are never left wondering what comes next.
Not just licensed
in London.
Invested in it.
Eric hasn't just worked in London — he's lived in it. South London, Downtown, Pond Mills, Riverbend, Byron, Oakridge, Kilworth, Masonville, Sunningdale. He knows what a street feels like at 7am on a Tuesday, which neighbourhoods are undervalued, and what a fair price actually looks like versus one that sounds good on paper.
Before real estate, Eric held a senior management role at a large corporation. It was a good career by most measures. But he kept coming back to real estate — drawn to its ability to create stability, build wealth, and genuinely change where a family ends up in life. Eventually he stopped ignoring it and made the jump.
What pushed him to build his own practice wasn’t ambition. It was frustration with how often buyers and sellers were left chasing updates, missing details and guessing what came next — so he built a process where nothing gets missed.
He watched agents make real estate about themselves — the rankings, the signs, the social media, the inflated numbers to win a listing. He saw clients left confused, let down, and in some cases genuinely misled. Nothing bothers Eric more than hearing a client describe a bad experience with a previous agent. An agent who overpromised. Who disappeared after the listing went up. Who gave a high number to get the business and then chipped away at it for weeks.
What you get with Eric is straightforward: a clear-eyed view of what your home is worth, an honest read on the market, and someone in your corner who won't tell you what you want to hear just to make the deal easier.
Three things I decided
from day one. Non-negotiable.
Not the agent. Not the brokerage. Not the sign on the lawn. Real estate is about your home, your money, and your next chapter — and every decision I make reflects that.
I won’t inflate your home's value to win the listing. I won’t tell you what you want to hear if the market says something different. The short-term loss of a hard conversation is worth the long-term trust it builds.
You deal with Eric directly from the first call to closing. Administrative support handles scheduling and paperwork behind the scenes, but every decision, negotiation and update comes from Eric. All in, nothing dropped.
I work with buyers and sellers across London Ontario and surrounding areas. Here's who typically reaches out.
who keeps it real?
No pressure. No scripts. Just an honest conversation about what you're trying to do and how I can help you get there.
Administrative support
Gabrielle Cassidy provides administrative support — scheduling, document coordination and deadline tracking — so Eric can stay focused on your pricing, negotiation and strategy. All advice and representation come from Eric, your REALTOR®.